Zhengzhou bus, car advertising the importance of language in the ad is clear, but also for the inside and outside the majority of advertising scientist recognized. Advertising because of its unique nature characteristics, has become the style of a special type, it attaches great importance to the use of language. Factors in the advertising, the advertising language most applications, strain, and the most vitality and expressiveness. He is advertising the basis for the existence and spiritual support. H. Dai Ping, History of American Advertising distinctive pointed out: "The copy is at the core of the advertising. 
 Advertising and market economy: 
 The market is the place of the advertising campaign, the campaign is a market behavior. Bridge and link advertising language is established for the dissemination of advertising messages, the intermediate links, is essential in promoting production, guiding consumption, market prosperity and development of the economy plays an important role. 
 No means an alternative to this position of advertising language in social production and economic life. Successful advertising language, or say no to establish the advertising language of the soul and the commander of the status of the ad will not be able to inform and aspirations, can not communicate information between producers, operators and consumers, can not promote the purpose of social production. 
 Advertising language and marketing strategy: 
 In the increasingly competitive commodity markets, commercial advertising are numerous and ever-changing pattern. In order to achieve greater effectiveness in the campaign, you need to develop various marketing strategies to better co-ordination of advertising planning the implementation of the unique form of expression through advertising language. Therefore, it is necessary in the ad on a new guise, drum up support for new products with the unique personality of the advertising language. Concise language in the ad for people to remember more than the image. Advertising language to occupy a major position in the overall operation of the marketing strategy, and plays an extraordinary role. 
 Advertising language and communication: 
 The ads exist in a certain society, the language used in advertising and advertising language are social beings. Therefore, the philosophical view of the national society, the mode of thinking, cultural psychology, the advertisement language of moral values, customs, social systems and even political beliefs and so inevitable effect and influence. Advertising language in any society are all with traces of the culture of the society. Common among the Heart, advertising language for these brands to create enduring popularity and a large number of brand loyalty. 
 Role of infection. Advertising language: 
 Advertising language whether the appeal is the key to the success of advertising. Advertising language the role of infection is through the dissemination of advertising language, readers and customers caused by ideological consensus and emotional resonance. To accept advertising, always man-made objects, dignitaries, which requires that it must first be attractive, that really moves people, can cause people to thoughts and feelings resonate appeal. 
 5 understanding of the role of advertising language: 
 Advertising language, cognitive function, especially in prominent commodity characteristics, depicting the product image, emphasizing the quality of goods and many other aspects. Most advertise their products to bring the interests and desire to meet the interests of the audience. Have a strong understanding of nature. 
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